One of the remarkable aspects of our culture is that although we are inundated with advertisements all day long, we are often willing to pay for a tee-shirt or bumper sticker which advertises for someone. As Calvin (of Calvin and Hobbes) once said, “A good shirt turns the wearer into a walking corporate billboard.” When we aren’t wearing an advertisement or sticking one to our bumper, we are often promoting an idea or belief which serves to identify us with a group: “I learned these 10 things from playing video games,” “war is wrong,” “gun control is unjust,” or even “Jesus saves!”Continue reading...
It is this last use of slogans, labels, and branding that I would like to explore. Specifically, I would like to ask what is the purpose and effect of using clothing and bumper stickers to promote the Christian worldview, and should we support this form of promotion? To answer this question we should look at how labels and slogans usually function and their effect.
I think you'll enjoy reading the article and I hope you find that it encourages you to think critically about the way our faith should be displayed. As always, I look forward to your comments, critiques, and questions.
p.s. I hope to have a new, "real" post on here soon. It will be the next post on the series I'm doing on the essential issues facing Christian artists in different mediums. I apologize that all I've been posting are plugs for other blogs, but since I've basically moved all my social commentary posts from here to Christ and Pop Culture, I'm trying to keep this blog for issues that are specific to art and artists--which means I have a bit less to write about. Thanks for being patient.